BP's Japan agency came to us in 2007 to create a POP video for their Castrol Magnatec brand of engine oils. We began by looking at the envir…
Content Cases
Today the top video on YouTube has nearly 1 billion views. On top of newly scalable technology platforms, games, videos, and other virals are buzzed, recommended, favourited, Tweeted, Digg'd, tagged, +1'd, and liked... content has more potential than ever before. Never has there been such a ravenous market for "content", and never has it mattered more to create content that has impact, the power to move, tell an emotive story and inspire referral. Executed meticulously, with originality and knowledge of the form, content is still King.
Jetstar:
Air-guitar
In 2007 the concept of a budget airline in Japan was totally foreign - marketing campaigns for airlines were almost exclusively glamourous, …
Symantec :
Do it with Norton!
Every year on March 6th, Symantec releases the latest version of Norton 360, their flagship consumer anti-virus software. For the 2010 versi…