Content Cases
Today the top video on YouTube has nearly 1 billion views. On top of newly scalable technology platforms, games, videos, and other virals are buzzed, recommended, favourited, Tweeted, Digg'd, tagged, +1'd, and liked... content has more potential than ever before. Never has there been such a ravenous market for "content", and never has it mattered more to create content that has impact, the power to move, tell an emotive story and inspire referral. Executed meticulously, with originality and knowledge of the form, content is still King.
Smart.fm had been creating customized podcasts for users, downloadable from any of numerous platforms . A personalized podcast was appealing…