Siri, a Silicon Valley start-up, asked Alien-Eye to create a promo for their free personal assistant iPhone app. The brief for the promo was…
Content Cases
Today the top video on YouTube has nearly 1 billion views. On top of newly scalable technology platforms, games, videos, and other virals are buzzed, recommended, favourited, Tweeted, Digg'd, tagged, +1'd, and liked... content has more potential than ever before. Never has there been such a ravenous market for "content", and never has it mattered more to create content that has impact, the power to move, tell an emotive story and inspire referral. Executed meticulously, with originality and knowledge of the form, content is still King.
Reebok:
Tokyo Freestyle
Alien-Eye was approached by Reebok's Japan agency to make the USA campaign site video for the women's 'Freestyle- Tokyo' sports casual shoe.…
Castrol:
Magnatec POP
BP's Japan agency came to us in 2007 to create a POP video for their Castrol Magnatec brand of engine oils. We began by looking at the envir…
Jetstar:
Air-guitar
In 2007 the concept of a budget airline in Japan was totally foreign - marketing campaigns for airlines were almost exclusively glamourous, …
20th Century Fox :
Puchi Bruce
20th Century Fox wanted to experiment with viral marketing to advertise the release of "Live Free or Die Hard" (aka "Die Hard 4.0" in Japan)…
Tokyo Star Bank:
Loan Diet
Tokyo Star Bank asked their agency to come up will a challenging and engaging conceit for an online campaign. They decided upon a serialized…