Symantec asked alien-eye to produce a viral movie that would introduce their new mascot - Norton Fighter - and educate the audience as to th…
Content Cases
Today the top video on YouTube has nearly 1 billion views. On top of newly scalable technology platforms, games, videos, and other virals are buzzed, recommended, favourited, Tweeted, Digg'd, tagged, +1'd, and liked... content has more potential than ever before. Never has there been such a ravenous market for "content", and never has it mattered more to create content that has impact, the power to move, tell an emotive story and inspire referral. Executed meticulously, with originality and knowledge of the form, content is still King.
Jetstar:
Air-guitar
In 2007 the concept of a budget airline in Japan was totally foreign - marketing campaigns for airlines were almost exclusively glamourous, …
20th Century Fox :
Puchi Bruce
20th Century Fox wanted to experiment with viral marketing to advertise the release of "Live Free or Die Hard" (aka "Die Hard 4.0" in Japan)…
Tokyo Star Bank:
Loan Diet
Tokyo Star Bank asked their agency to come up will a challenging and engaging conceit for an online campaign. They decided upon a serialized…
Smart.fm:
applemilk1988
To appeal to Smart.fm's media savvy Japanese learning target, Alien-Eye made 6 virals with Emily, a.k.a applemilk1988, one of the most highl…
Symantec :
Do it with Norton!
Every year on March 6th, Symantec releases the latest version of Norton 360, their flagship consumer anti-virus software. For the 2010 versi…