Alien-Eye Inc.

This area of specialism covers naming projects, visual brand identity and critical branding projects. Branding is just as important now as it ever was, although the spaces and formats that brands have to live in is changing with the explosion of digital and social media. Our identity work is often in the context of two or more cultures, adapting an identity to fit another culture, or creating one from scratch that works across both. Ideally a brand stands for the same thing in each culture, but this can only ever be broadly true, and it is the nuances that give brands personality and a life of their own.