This was a truly original approach to a launch event for Symantec’s “Norton 360 2.0” security software. The brief was to invite and provide …
Influence Cases
Driven by technological innovation the landscape of communication platforms, be they digital, social, interactive, augmented, or all the above, is shifting constantly, and with it people's potential to be influenced is in flux. "Media" is becoming more fragmented, and shaped by the user. Individuals can communicate to mass audiences unmediated. But the audience applies a social filter. For this new world we design solutions that leverage the right influence against a given business or communication goal for a given target group.
