Representing Japan’s hottest start-ups
For enquiries and more information please contact:
influence@alien-eye.com
TECHNOLOGY: Communication strategies that understand the value and context of innovation
The co-evolution of society and technology is the biggest theme of our times. At Alien-Eye we like to work with innovative technology brands, from international giants to local start-ups. We play a direct role in the progress of technology too, developing our own web and smart phone technologies in-house. So we never struggle to grasp what makes our clients’ technologies unique, we have the skill to turn them into compelling stories, and the savviness to tell them in the right way to the most important people.GLOBAL: Bringing global best-practice to bear on local communications
With such a diverse international team, one that is engrossed with the web landscape that is both global and local, it is impossible for us to look at a client’s value solely in the context of one market. Knowing how Japan appears from the outside, and with our fingers on the pulse of global trends, we are ideally placed to put Japanese tech brands on the global map. Nor are we bound by the communication conventions of Japan’s media, but are able to apply the freshest thinking globally on how to get a message across.INNOVATION: The right influence solution for each brand's unique time and space
With mass media and micro media becoming increasingly intertwined, news and opinion distributed and filtered socially, the ways in which people are influenced is in constant flux. Certainly conventional PR does not work with today’s influence landscape. Nor is a new formulaic method appropriate or possible. Instead we look at the opportunity presented by every new set of story, timing, target and desired take-out and innovate a solution that will get the message across loud and clear.myGengo
Japan can boast many great services, but because of the “language barrier”, they have not been able to take off internationally. But actually the same is true of any service that is born into one language.
But web trends and technologies are making new solutions possible and more powerful all the time, opening up the potential of new global markets. Seeing the potential of crowd-sourcing applied to the age old problem of language, myGengo was born, a scalable platform to help individuals and corporations alike to be heard in the native language of their audience all round the World.
iNAGO
The explosion of the web and the artificial intelligence it comprises, the acceleration of hardware performance, the prolifleration of mobile networks…
These trends are transforming the relationship between ‘man and machine’. However, as technology advances with unprecedented pace, interfaces lag behind, often failing to provide an intuitive interaction.
Believing in the potential of smooth collaboration between man and machine, and seeing the need for more intuitive interfacing, iNAGO created a platform on which to design, build and deploy intuitive human interaction.
Crowsnest
Just one URL away is more information than we could possibly hope to make sense of, on our own that is. Crowsnest is news reader that uses some very special technology to count how many times a particular piece of content, identified by its URL, is shared on your social media, and then gives you the user any number of ways to see which content is most relevant to you and your interests. But that is not all. By giving you tools to express what you think and feel about it, you can leave your mark on it, which over time and across a community of users amounts to a socially curated internet you can again make sense of.
AQUSH
Around the world the web is starting to overhaul the financial services industry. When it comes to lending & borrowing, web-savvy investors see little benefit in bank deposits, since they earn no interest, whilst the banks take a big spread when they lend their money out to borrowers, profit that subsidizes a physical infrastructure and bureaucracy that again, offers them no benefit.
AQUSH is the leading Peer-to-Peer lending service in Japan, directly connecting people with extra money to credit assessed trustworthy borrowers online, and hence able to offer fairer rates to both sides.
Cacoo
We live in an era where you do not need to be near each other in order to work together. Freelancer populations are on the rise, team work is diversifying in terms of the goals, the style of work and the combination of skill sets they are composed of.
A tool that overcomes the inconvenience of separation allowing teams to collaborate smoothly and productively online must be easy for everyone to use, no matter their professional training or their native tongue, and have a universally appealing design. These are the traits that underlie Cacoo’s quickly growing international userbase.
zaim
Data analysis has long been the secret weapon of big business, understanding the behaviour of consumers, insights that are then used to tune business methods and maximize profits. Zaimu is a multi-award winning app that lets users log their spending habits and offers powerful and practical comparison with typical spending patterns, giving them access to the value inherent in their own data. But where Zaimu is really insightful is in giving users answers to those sensitive questions about how others spend money that they have always wanted to ask, but were too scared to.
Backlog
The number of working projects that require a diverse set of specialist skills is growing sharply, and with this the need for project management tools that clarify and manage members roles and tasks, as well as providing intuitive progress planning and tracking.
Backlog’s differentiation is based on a powerful human insight – that diverse working teams collaborate more effectively the more richly and emotionally they are enabled to communicate. Hence Backlog encourages team members to express themselves richly yet quickly, for instance by arming them with expressive user icons and emoticons.