This insight project was conducted on behalf of a multinational financial services company. The objective was to uncover emerging trends in …
Insight Cases
Most clients require insight into how people think, their latent needs and aspirations, how they act and what drives those actions, and market drivers and channel dynamics. Without this intelligence meaningful innovation is not possible. Our approaches to research are progressive and adaptive, and rigorous analysis of findings allows us to develop cut-through insights. Insight is only useful if key stakeholders take notice, so we work harder than anyone on compelling documentation and presentation.
Social Media:
Mining Insights
This insight project was conducted for an international organization in the healthcare category. They are committed to becoming truly patien…
Social Media:
Post-Quake Japan
This insight case study summarizes the conclusions of a report on the role of social media following the East Japan quake and was commission…
Twitter in Japan:
User Archetypes
Together with an international fashion brand, we set out to understand the phenomenon that is Twitter in Japan and specifically how trends p…
Technology:
Three User Mindsets
This Insight project was conducted as the first stage of a creative development challenge set by an international software brand. They were …