Le Creuset is an upmarket French cookware brand with a long history and a range of uniquely appealing products that enjoy huge popularity ar…
Strategy Cases
In any category, in any channel, for any user group, there is always a state-of-the-art strategy for achieving business objectives. The same can be said for the way a brand approaches a given market. Our strategy projects aim to understand the state of the art, and then make a leap forward, innovating into the adjacent possible, conferring a competitive advantage for our client, or improving against key internal objectives. Our best work often gets different channels or platforms working together in an integrated strategy, united by a overriding concept.
iTunes:
Partner Parts
Partner Parts is a term that we coined to describe a platform we conceived for iTunes to embed automatically updating song chart information…
Smart.fm:
iPhone apps
During 2009 our relationship with Smart.fm matured into a business partnership, with the iPhone / iPodTouch app store as our primary focus f…
Symantec:
Norton Fighter
Norton Fighter is the name of a hero character conceived to promote Symantec's suite of Norton Security software products and services. Over…
Chile:
Tourism
To promote Chile as a tourist destination we ran a contest to find 3 travel bloggers to travel to Chile. Applicants had to explain "Why I wa…