Norton Fighter is the name of a hero character conceived to promote Symantec's suite of Norton Security software products and services. Over…
Strategy Cases
In any category, in any channel, for any user group, there is always a state-of-the-art strategy for achieving business objectives. The same can be said for the way a brand approaches a given market. Our strategy projects aim to understand the state of the art, and then make a leap forward, innovating into the adjacent possible, conferring a competitive advantage for our client, or improving against key internal objectives. Our best work often gets different channels or platforms working together in an integrated strategy, united by a overriding concept.
Chile:
Tourism
To promote Chile as a tourist destination we ran a contest to find 3 travel bloggers to travel to Chile. Applicants had to explain "Why I wa…