In 2008 iTunes was still a young platform in Japan, only achieving what one could call a critical mass in terms of its catalogue of Japanese…
Technology Cases
The vast majority of branded communications today happen on a technology platform. Legacy platforms, like print & TV, have not evolved that quickly, but now new major platforms emerge every few years, and their technology standards change rapidly. Often it does not make sense to develop a new technology, just use a generic approach in a smart way. But sometimes we spot an opportunity to develop an original technology that offers new valuable potential, and if we do, we jump on the chance, however tricky the challenge.
iTunes:
Retail POP App
Much of our work for iTunes focuses on creating powerful scalability across networked promotional touchpoints, using music and apps pulled i…
iTunes:
Giant Screen Promo Hotspots
iTunes Japan were approached by CityMedia, a company that manages a large network of massive outdoor screens in Tokyo, Osaka & Nagoya, w…