iPhone:
Video App

This app is the perfect way to package video for distribution in the app store. An off-the-shelf approach combined with top class design customization will make the right impression with your customer, without leaving a big dent in your sales budget.

Developing apps can be an expensive investment even though many companies share similar needs when it comes to getting into the iTunesStore. If you have video content, either promotional or for sale, then this product offers the perfect balance in branded customization and simplicity.
The app comprises a video gallery, video detail page including links for web use, hi-resolution video playback, with additional features and functionality as part of an optional menu. Included in the package is a complete original design skin. Our experienced brand design team will take your brand guidelines and tailor a treatment to maximize the interactive & communication potential of the iPhone.

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Target Usage

In a B2C context we see several opportunities to make use of this app. Firstly, as part of a campaign that comprises video content, not least TVCs but also viral/web movies, this app can extend syndication to the app store and drive traffic to campaign sites. Also, in direct product promotion, videos describing specific products can be used to point towards eCommerce platforms or a product home-page. This would include a scenario where the product is digital, perhaps another app.
In instances where the video content itself is the product, a paid-app can be launched on the iTunesStore containing one or more videos.
The same approach can be taken for B2B, but if it is inappropriate to publish the videos onto the iTunesStore a closed app distribution approach can be used.

Specifications

The app comprises a video gallery page with customizable header + buttons and category separations if required. One-touch hi-resolution full screen video playback is combined with an information page for each video.
In the basic package up to 6 videos are bundled with the app when downloaded. When videos are more numerous video download is offered as a feature. Video compression is included in both cases. Included in the package is a complete original design skin to compliment your brand.
The basic app has a default portrait menu orientation with landscape oriented video playback, but this can be customized to best meet the needs of your business. The design and video compression are optimized for viewing on the iPhone 4 'retina' display.

Business Rationale

Gain access to mobile consumers and reinforce your brand's 'top of mind' positioning. Customization options include dual image orientation, video library, and more. Contact us at the address below for optional feature prices.